Hi. I like chocolate milk. But you don't care do you?

It’s easy to tell other people about yourself, but that doesn’t solve their problems.

What can you do for them? Why should they be interested?

Copywriting has seconds to convince fickle attention spans to read on and minutes to entice people to buy, or rally to your cause.

You need words that put readers' needs at the forefront. Because they won’t hang around to hear niceties, or what you had for breakfast...